Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists other countries where the product is available. The company, based in Canada, markets Puff Bar being an electronic cigarette that can be used just like a regular cigarette. The only real difference is that whenever you light Puff Bar, it mimics the appearance and feel of a genuine cigarette. In fact, some consumers have compared the puffing action of the product to that of a cigarette, and smokers all over the world have embraced the brand new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. On the list of countries list is the U.S., where the product is specifically directed at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. According to the website, you can find no plans to release the product in the U.S., though it remains the goal of the business to make the product obtainable in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole have been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar is still illegal in the U.S., it may be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too high to be healthy. In addition they fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that is commonly used to promote cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike Element Vape Discount Code a traditional cigarette, an individual does not have to hold the Puff Bar in place. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. The lack of health or trademark significance will not appear to have hindered the business from selling the products to the public.
The lack of health or warning letters on all of the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. To be able to reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on the marketing materials.